I got this watch for my 5year who is crazy about Superheroes. The watch has a big Ironman head as a watch face and the body of the Ironman is retractable. You push it and the small digital watch dial pops out. Kids can push it back in the same way and just wear their watch as a cool bracelet. Since the design is quite big, it instantly catches kids' attention. Plus, it has a small circle mounted on the head of the Ironman, allowing you to hang it around the neck like a cool superhero pendant.The soft rubber strap includes a plastic buckle to adjust depending on your kid's wrist size. The size goes between 3.9”-5.9” (10cm to 15cm, making it ideal for kids of different ages and wrist sizes.This is an awesome watch for a kid that likes superheroes. It has a thick band and an awesome Spiderman look alike figure. The digital face is easy to read. I bought it for a gift for a 12 year old boy who loves Spiderman. Even if he doesn't like watches, its still Spiderman!I wish the instructions for setting the time had just been on the box so I didn't have to come back here to figure it out. The buttons are tiny and a little hard to push; I had to use my fingernail. My kid likes it and it's already stood up to some light abuse.I recently purchased the econoLED kids Spiderman wristwatch and it has been one of my best purchases. The strap features the Avengers characters. When you click on the spiderman timepiece, the legs pop out with the clock. I really like that the watch is rubber, the time is easy for kids to read, the quality is fairly good, and it is a great price. I highly recommend this watch for kids, especially when they are just getting started with understanding and reading time.My grandson loved it and best of all, it is durable.I purchased this for my Incredible Hulk fan, 6yo son. Not only is it cool looking, but it teaches him the responsibility of a watch and keeping time. I love that it’s digital so he can more easily share the time as opposed to the hand dial. It has an adjustable rubber strap so we can keep it as he grows or until he doesn’t want to wear it anymore. We have a toddler too so I’m happy that there aren’t small dangling pieces that could fall off and be dangerous. The time was easy to set! As a matter of fact, my son set it independently. This is a great gift for a child who is learning to tell time.Came just in time and he loved it